How buyers assess value
Buyers look beyond a formula. They evaluate the durability of earnings, customer concentration, growth opportunities, leadership depth, and the risks they would inherit.
For Business Owners
Straight answers about
selling your business.
Get practical guidance from people who work directly with active buyers—not speculation, generic formulas, or an automated valuation.
- Advice from actual buyers
- No seller fees
- Confidential conversations
The buyer perspective
Advice grounded in real acquisition work.
DealGen works directly with private equity funds and other acquirers. That gives us a current view of what buyers pursue, how they evaluate opportunities, and where transactions gain or lose momentum.
How buyer interest forms
We can explain what makes a business compelling to an acquirer and which questions are likely to come up when a buyer takes a closer look.
What the process involves
From initial interest and diligence through deal structure and Letter of Intent, we help you understand what buyers are doing and why.
No cost to you
Ask before you decide what comes next.
You do not need to be running a sale process to ask a question. We are happy to share what we see from the buyer side so you can make a more informed decision.
Buyers pay DealGen. We never charge business owners for these conversations.
Your conversation stays confidential unless you ask us to share information with one of our clients.
Ask Us A QuestionHow might buyers view my business?
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What does a typical buyer process look like?
A buyer-informed conversation